GROUNDWORK BY COMMONGRND — A 6-WEEK PERSONAL CIVIC JOURNEY — PILOT COHORT OPENS THIS SUMMER
You don't lack motivation. You just haven't found the kind of action that fits your values, who you are, and how you want to show up. Groundwork helps you find it.
For people who care about the world and want to act in a way that feels genuinely true to them.
01 — Who's behind this
I spent 14 years building creative things I believed in, most notably co-founding VAULT Festival, one of Europe's largest independent arts festivals. Then my life changed fast, and I had to start again from scratch.
That reset left me with a question I couldn't shake:
Why do so many people care deeply about the world but struggle to do anything meaningful about it?
I'd felt that frustration myself for years. Wanting to make a difference but feeling like I was washing out my yoghurt pots while the world was on fire.
Groundwork is my answer to that question — built on my own research into why people don't act, and what actually helps them start.
It's for people who want their contributions to add up to something bigger. Not grand gestures, or tokenistic ones either. Just finding a way to act that feels genuinely yours, alongside others who are doing the same.
Feeling like I was washing out my yoghurt pots while the world was on fire

02 — The reality
You care, often more than you say out loud. So the question isn't whether you should act, it's what kind of action fits who you are, what you value, and how you want to show up.
03 — The insight
Inherited shoulds
Your values
What matters to you, in your own words.
Borrowed identity
Your self
Action that doesn't require becoming someone else.
Performance
Your practice
Real and recognisably yours.
04 — How it works
Groundwork takes you through six guided weeks — helping you get clear on what drives you, what suits you, and how to turn that into action that actually sticks. Each week brings one live group session, plus self-paced reflections and discovery tasks to complete in between.
Get clear on what you care about and what kind of contribution feels meaningful.
Look honestly at your context, your barriers, and the spheres of action already around you.
Explore the forms of action that suit your skills, energy, and way of working.
Narrow in on the issues where you can have the most impact.
Shape something specific, realistic, and genuinely yours.
Leave with a clear, personal commitment to what you care about and how you'll act on it.
05 — What you leave with
By the end of six weeks, most participants describe a clearer sense of what kind of contribution actually fits who they are and a healthier relationship with everything that doesn't.
Named in your own words, not borrowed from other people.
Something that looks and feels like you.
An honest map of the options that are not for you — and why that's okay.
Specific, honest, and recognisably yours.
06 — Who it's for
07 — Questions
08 — Begin
Join the CommonGrnd waitlist to be first in line for the pilot cohort — designed for people who want to act in a way that feels true to who they actually are.